RecWebsites.com

I recently came across an article from Athletic Business Titled "Rising costs and media-savvy consumers are dictating changes in the way recreation guides are produced." The article shows how two different departments have gone in opposite directions...one dropping their printed recreation guide in favor of an online brochure and other marketing investments, the other spending even more money to improve their brochure (more of a magazine).

The printed program brochure that is mailed to households has been a core feature of most recreation departments for decades. Can departments afford to do without it? As consumers are more media-savvy and departments are more conscious about finances and the environment, it is easy to believe that more and more organizations will be utilizing online brochures and possibly dropping many of their printed publications. I believe that it is foolish to try to resist this trend. It is important to adapt and innovate based on new trends. Whether to drop the print brochure now or later is a more difficult question that may be different from one community to the next. The print brochure may not be dead...but I think it is slowly dying. Share your thoughts on the subject in the comments! Has your department scaled-back on printed marketing materials? Do you have an online brochure (pdf versions of print brochures don't count)?

If you are ready to move into the digital age RecWebsites.com is ready to help. Our online brochures are more than just a brochure! For each program your visitors can watch a video, browse through photos, leave comments, and even rate the program. In addition, you can easily cross-promote your programs with automatic listings of related programs on the sidebar or at the bottom of the page! The brochure you drop in the mail could never be this interactive!